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About US

CMO’s Mission

To bring together healthcare stakeholders to create impactful real world research, generate evidence, disseminate best practices, and advance education that integrates medication optimization into value based care delivery and payment models.

CMO’s Goals

  1. Build a core, ‘mission driven’ research capability that will facilitate evidence on optimizing medication use, while achieving self-sustainability and growth through grants and contracts.
  2. Through evidence dissemination, thought leadership and collaboration, develop a global reputation as a pre-eminent, trusted, and unbiased resource on appropriate medication use to inform healthcare policy development.
  3. Integrate the healthcare reform environment as a component of the UNC Eshelman School of Pharmacy curriculum to create student leaders who will positively influence healthcare delivery models.




Studying the impact of implementing CMM and implementing innovative pharmacy practice models.



Determining how best to implement, scale, and sustain best practices in CMM in primary care medical practice settings.



Providing education on how to integrate medication optimization into value-based care delivery and payment models.


Health Policy

Influencing health policy changes that integrate pharmacy services into value based payment and care delivery models.


An Interview with Center for Medication Optimization Director Jon Easter