Determining how best to implement, scale, and sustain best practices in CMM in primary care medical practice settings.



Providing education on pharmacy practice trends and environmental factors with potential to influence medication use.



Studying the impact of implementing CMM and implementing innovative pharmacy practice models.

The U.S. health-care system is in need of change to improve the health and well-being of patients and populations and reduce overall health-care costs, which requires a transition toward identifying, creating and delivering value within the existing health-care system. There is a transformation occurring in health care to meet these needs, which is opening up new opportunities to think and act in innovative and creative ways to bring about the change. However, delivering high-value, effective therapies and clinical services continues to be a transcending challenge confronting the U.S. health-care system.

The Center for Medication Optimization at the UNC Eshelman School of Pharmacy strives to offer a solution to this problem by bringing diverse health-care stakeholders together to create impactful real-world research, generate evidence, disseminate best practices and advance education in order to integrate medication optimization into value-based care delivery and payment models. These collaborative efforts will be directed toward raising awareness and helping implement rigorous evaluations, solutions, best practices and policies to improve patient health outcomes and health-care delivery.

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An Interview with Center for Medication Optimization Director Jon Easter