Jerry Heneghan, M.B.A.

Professor of the Practice Director, Center for Innovation in Pharmacy Simulation Director, PharmSim

Jerry Heneghan, M.B.A., joined the UNC Eshelman School of Pharmacy as a professor of the practice and as director of the Center for Innovation in Pharmacy Simulations. CIPS is tasked with developing a state-of-the-art, data-driven technology platform in support of all major missions of the School. As director, Heneghan will lead CIPS in the development of simulation tools based on serious gaming concepts to enhance all phases of education and pharmaceutical research including medication discovery, delivery, optimization, assessment and practice.

Heneghan is a highly sought after international speaker and his company’s work is highlighted in leading serious game developer books. He is also the chief design officer for BioMojo LLC, a woman-owned small business, focused on the development of biomedical performance solutions.

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Prior to joining the School, Heneghan was the principal investigator for the BioGears human physiology engine, director of HumanSim Product Development and Unreal Engine Government Network licensing manager at Applied Research Associates

Heneghan was the founder and CEO of Virtual Heroes Inc. (2004–2009). He served as an executive producer for the America’s Army game project ( focusing on the creation of training applications based on the game. Virtual Heroes was acquired by Applied Research Associates in April 2009, and Heneghan served as managing director of the Virtual Heroes Division from acquisition until June 2011.

Prior to starting Virtual Heroes, Heneghan was a program manager in the technology assisted learning division of the Research Triangle Institute. Before his work at RTI, Heneghan was a game producer at Tom Clancy’s Red Storm Entertainment and Interactive Magic. Prior to his work in the interactive entertainment industry, he served as a U.S. Army aviator, piloting an AH-64 Apache helicopter in assignments all over the world.

Heneghan holds an M.B.A. from the Fuqua School of Business at Duke University and a B.S. in engineering from the United States Military Academy.

Boston Virtual Reality

Cambridge, MA March 30, 2016

FuturePharm Hackathon

NCSU Consumer Innovation Consortium and College of Design
March 18 – 20, 2016 @ HQ Raleigh

Innovating Global Public Health for Complex Emergencies Workshop

UNC Gillings School of Global Public Health, March 5, 2016

Integration of a Spontaneous Respiratory Driver With Blood Gas Feedback Into BioGears, an Open Source, Whole-Body Physiology Model

Yeshitila Gebremichael; R.Clipp; J.Webb; C.Thames; Z. Swarm; J.Heneghan

Proceeding of the 2015 Summer Biomechanics, Bioengineering and Biotransport Conference
June 17–20, 2015, Snowbird Resort, Utah, USA, SB3C2015-327.

Value of a Ludic Simulation in Training First Responders to Manage Blast Incidents

International Journal of Gaming and Computer-Mediated Simulations (IJGCMS)
June 2013

BioGears Physiology Engine

BioGears is an open source, comprehensive, extensible human physiology engine released under the Apache 2.0 license that will drive medical education, research, and training technologies. BioGears enables accurate and consistent physiology simulation across the medical community. The engine can be used as a standalone application or integrated with simulators, sensor interfaces, and models of all fidelities.
Team members:
Jerry Heneghan, Jeffrey Webb, Aaron Bray, Rachel Clipp Ph.D., Thomas B. Talbot, M.D.


January 2008 – June 2015
HumanSim provides enhanced initial, refresher, and sustainment medical education and training. Virtual Heroes is creating HumanSim® by taking the most advanced digital game technology available and integrating it with a high-fidelity physiologic-pharmacologic model and dynamic virtual human technology (DVHT) for unprecedented experiential learning. HumanSim® emphasizes “learning-by-doing” and provides training-to-proficiency in rare, complicated, or otherwise error-prone tasks and processes. HumanSim® enables health care professionals to sharpen their assessment and decision-making skills without risk to patients in realistic, challenging, immersive environments.
Team members:
Jerry Heneghan, Jeffrey M. Taekman M.D., Bryan P. Bergeron M.D., Rachel Clipp Ph.D.

NASA Moonbase Alpha

February 2009 – June 2015
In NASA’s Moonbase Alpha, you assume the exciting role of an astronaut working to further human expansion and research. Returning from a research expedition, you witness a meteorite impact that cripples the life support capability of the settlement. With precious minutes ticking away, you and your team must repair and replace equipment in order to restore the oxygen production to the settlement.
Team members:
Jerry Heneghan, Christine Heneghan, Daniel Laughlin Ph.D, Mitch Gross, Bradley Willson, Edward Sirko

Pamoja Mtaani HIV Awareness Game

January 2008 – February 2009
In partnership with the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), Warner Bros. and Virtual Heroes applied their core competencies to develop an action-based videogame pilot that is delivering targeted HIV prevention messages to East African youth in Kenya.

The videogame combines traditional game play with messages aimed at changing behavior, focusing on five key behaviors that can reduce HIV infections among youth: delaying the onset of sexual activity, abstinence, avoiding multiple sex partners, correct and consistent condom use, and uptake of voluntary counseling and testing services. The pilot game is called “Pamoja Mtaani,” which is Swahili for “Together in the Hood.”
Team members:
Jerry Heneghan, Christine Heneghan, Bradley Willson

America’s Army

January 2004 – September 2006
America’s Army (also known as AA or Army Game Project) is a series of video games and other media developed by the United States Army and released as a global public relations initiative to help with recruitment and training
Team members:
Jerry Heneghan, Casey Wardynski, Ph.D., Mike Zyda, Ph.D.

Duke University – The Fuqua School of Business

M.B.A. 2000 – 2002

United States Military Academy at West Point

B.S.1984 – 1988

Marion MIlitary Institute

1982 – 1983

Certified ScrumMaster

Scrum Alliance, License 000319077, April 2014 – April 2016