Logo Policy, Stationery, and Letterhead
Updated February 27, 2009
In 2004 the University of North Carolina at Chapel Hill instituted a University-wide graphic identity system, known to most people simply as the logo, and directed that it be adopted campuswide. The UNC Eshelman School of Pharmacy has done this, and it is our policy to adhere to the standards set by the University.
A logo is design that is instantly recognizable as representative of an organization. Carolina has few symbols, other than its athletic logos, more recognizable than the Old Well. The UNC Eshelman School of Pharmacy will never be as big or as well known as the University of North Carolina at Chapel Hill as a whole, and this is true of any school or program within the University. By using the same logo system, each unit benefits from the activity of every other entity on campus in building a logo that is internationally recognizable.
The School's logo is not to be used as decoration or as art but as something more like a signature. The logo may only be reproduced in black, white, or light blue (the ink color is PMS 542).
All units within the UNC Eshelman School of Pharmacy will use the Pharmacy logo with one exception. With the approval of the School's communications director, research centers and institutes created within the School of Pharmacy are permitted to have a UNC logo with the name of the center or institute. These logos must conform to and abide by the University's graphic identity standards.
Getting an Image File of the Logo
School of Pharmacy faculty and staff can find easy-to-use JPEG and PNG versions of the logo on the K drive in the School Logo folder. If you need the logo in another format or size, please contact David Etchison, director of communications, at 966-7744 or firstname.lastname@example.org. Do not print the blue logo from a desktop printers. See the do's and don't's below for more information.
Logos are created by University Design Services.
All staff, faculty, and units of the UNC Eshelman School of Pharmacy will use letterhead, envelopes, labels, and business cards that conform to the University's stationery system (click here for the guidelines in PDF format). Anyone using state-adminstered funds for printing must order stationery from UNC Printing Services. This is University policy.
Electronic versions of letterhead in the form Microsoft Word templates can be ordered from UNC Creative. Electronic letterhead is not a substitute for printed letterhead but is intended to be used for letters and documents that are transmitted electronically via fax or e-mail. Printed letterhead should be used for official correspondence going by traditional mail. Contact the School's director of communications if you have questions about ordering electronic letterhead.
Logo Do's and Don't's
- Do not print the logo in blue using a desktop printer. The color will not be accurate. Use black only.
- Do not print the logo over a patterned background or other image.
- Do not print anything over the logo.
- Do not screen the logo (making it semitransparent) or use it as a watermark.
- Do not modify the logo, other than making it larger or smaller. Be sure you do not change the proportions of the logo when doing this.
- Do not use the University seal; it is reserved for use by the Chancellor's Office on official documents. It may no longer be used decoratively, in the place of a logo, or on merchandise.
- Do leave some clear space around the logo equal to one-half the height of the logo's Old Well.
- Do not use more than one University logo at a time. For example, you do not need to put a research center's logo, the School's logo, and the University's logo on a brochure promoting one of the School's research centers. The Center's logo will suffice. Other affiliated organizations can be identified in the text.
- Do use a good quality image of the logo. Do not right click and save the logo off the Web site for use in a printed piece.
For more do's and don't's (complete with examples), University logos, and other guidelines, visit Design Service's resources page.